Marketing Mission: 5 Strategies For Live Video
Air date: 9/8/20
Live streaming has become essential: For now it's how we work, see family, and connect with friends. Learn the ins and outs of live video to help you expand your reach. Nick Palkowski will guide you in creating your professional live video, and he’ll demonstrate the power of live video in increasing your credibility and setting you apart from the crowd. We will explore the most up-to-date strategies used by successful local businesses to share their message, build an audience, and strengthen their impact.
Marketing Mission: Podcasts
Air date: 8/11/20
In the same way that Netflix changed the way we watch television, podcasts are exploding in popularity. This has created a massive opportunity for brands, companies and associations to engage with customers and members and build brand equity that produces results. Dusty Weis, of Podcamp Media, outlines the benefits of podcasting, demonstrate the steps that go into producing a podcast, and discuss the finer points of podcast strategy.
Marketing Mission: Facebook Advertising
Air date: 7/14/20
Facebook advertising can be a relatively inexpensive way to reach highly specific target audiences. In this presentation, Brian Lee, President of Revelation PR, Advertising & Social Media, will demonstrate ad setup, including choosing objectives, demographics and budget. He also will explain how to set up Business Manager, create lookalike audiences and create re-marketing ads to better engage your prospective customers.
Marketing Mission: Social Media Calendars
Air date: 6/9/20
Social Media Strategist and Operations Manager at GatherX, David Clark-Sally takes a deep dive into the why AND the how-to of creating a social media calendar for your business or your personal brand. You will walk away with practical strategies for planning, scheduling and implementing your social media content effectively and efficiently.