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Summer Shopping: Outdoor Gear To Hobby Hotspots

Fitchburg is home to a unique shopping scene you won’t find anywhere else. Discover locally owned small businesses offering all the things you’re looking for: outdoor gear and hobby hotspots, just minutes from Madison.

Rutabaga Paddlesports


Fitchburg is surrounded by beautiful lakes and outdoor spaces we love to explore this time of year. Rutabaga Paddlesports is a one-stop-shop for outfitting your next outdoor adventure with all the necessary gear! You can shop for kayaks, canoes, stand-up paddle boards, paddle gear, camping gear, clothing and so much more! Rutabaga has been teaching canoe, kayak, and stand-up paddling for over 30 years. Their instructors are highly experienced both as paddlers and educators, with high levels of certification in their areas of paddling expertise. Sign up for a Sunset Paddle paddling trip this summer!

Wheel & Sprocket


Located in Cahill Main's Hatchery Hill Town Center, Wheel & Sprocket is Fitchburg's full-service bike shop with everything you need for a successful summer of biking. They bring a high degree of experience, energy, knowledge, and passion to the community. Shop their selection of the highest quality bicycles around, used bikes, helmets, jerseys, car mounts, trailers and more. They also offer bike fitting and a full service bike repair shop. Wheel & Sprocket also sell trail passes, so you'll be able to explore all the area's bike trails!

Jung's Garden Center


Elevate your indoor and outdoor space this summer with advice from the experts at Jung's Garden Center. Jung's Fitchburg location is brimming with annuals, shrubs, veggies, and colorful garden decor and ornaments to brighten up your landscape. If you need guidance on maintaining your summer garden, their staff is ready to help. They also carry beautiful ceramic pots, planters, and houseplants that will enhance your indoor space as well.

Quicksave Games


Quicksave Games opened in Fitchburg this spring and has already become a favorite of local gamers. For those passionate about video games, their store stocks games, systems, and accessories, as well as offering a greater value for trade-ins to keep the product flowing and preventing the inventory from getting stale. Follow them, and their store mascot, Pixel, for all the info on inventory updates!

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