Fitchburg is home to a unique shopping scene you won’t find anywhere else. Discover locally owned small businesses offering all the things you’re looking for: home goods, health stores and hobby hotspots, just minutes from Madison.
Health & Wellness
For the best in eye health and beauty, schedule an appointment at Bilancio Eyewear at The Agora in Fitchburg. Bilancio has been in business for 10 years, and owner Lisa Cuda McCarron, ABOC, has been an optician for over 30 years. Her knowledge and expertise will help you find the perfect pair of eyeglasses, sunglasses or contact lenses to help keep your eyes healthy. Eye exams, eyeglass adjustments, frame selections and pickups are currently by appointment only. Find your perfect frame today.
While shopping at Bilancio (located in the Agora Fitchburg) you can also stop by ECCO Salon and Kneaded Relief Day Spa for some great self care, hair and skin care products, gift cards or a treatment.
Fitchburg is also home to The Healthy Place, a locally owned natural vitamin and supplement store. The Healthy Place, formerly Apple Wellness, has been in business for 10 years and have become well known as health and wellness experts. Their knowledgable staff is ready to help answer all your questions in-store and online. You can shop their entire store online, with free same-day delivery to Dane County addresses. Find everything you need to stay healthy: vitamins, CBD oil, protein powders, essential oils and more!
Happy Home
We’ve all been spending a lot more time at home lately, and getting inspired to spruce up our spaces. Decor is a great place to start if you’re looking for an array of high quality home items ranging from elegant contemporary to farm house traditional. You’ll also find unique pieces from local artists! Customers can safely shop in person or shop via video through zoom meetings.
Looking for a fresh perspective on furnishing your home? Dwellings is here to help! Owned by sisters Julie and Jennifer, their goal is to create a fun, friendly and stress-free environment for every customer. One of the area’s best-kept design secrets is their $150 in-home design consultation. They also offer in-home accessorization, paint color consultations and new-home design.
Music & Board Game Enthusiasts
The legendary Dave’s Guitar Shop opened a store in Fitchburg in 2018 and has been the go-to for area guitar players. You can browse the store inventory online to find your next amp, guitar or bass guitar. Dave’s Guitar Shop also stocks all the necessary accessories, including pedals, pickups, microphones and studio and recording equipment. Set up an appointment to shop their showroom, or shop online.
For those looking to rent or buy an instrument, Ward Brodt has a huge selection available for both student and adult players. Strings, reeds, percussion, pianos and more are available to order on their website or shop in their showroom. The Ward Brodt website is also linked to Sheet Music Direct, an online sheet music retailer offering various arrangements of popular and classical hits.
Not a musical person? Find a new or out-of-print board game at Noble Knight Games. Since 1997, Noble Knight Games has been serving the needs of thousands of gamers worldwide. With over 250,000 unique products, you’re bound to discover a new and exciting game to master. Trade in the old for something new: Noble Knight Games also buys hundreds, sometimes thousands, of gaming products each week, including Magic cards, RPGs, board games, wargames, miniatures, even dice, novels, comics, and more. You can shop on their website or visit their retail store.