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SVA Professional Services Commemorates 50 Years


SVA is excited to begin their celebration of 50 years in business, culminating with their official anniversary in 2024. For half a century, SVA has been the backbone of success for countless businesses and individuals spanning the Midwest and beyond.

Founded in Madison, WI, in 1974 by Terry Von Haden and John Suby, SVA began as Suby, Von Haden & Associates, S.C., Certified Public Accountants. SVA has grown throughout the past 50 years to encompass SVA Certified Public Accountants, SVA Consulting, and SVA Life Sciences. Our humble origins keep us grounded, while their expertise and approach have made them the preferred professional services firm for a diverse range of clients.

Serving people better over the last 50 years has instilled them with wisdom, resilience, and adaptability, but their vision for the future is what truly invigorates them. From the fundamentals that define their ethos to their unwavering commitment to community and excellence, their aspirations go beyond serving. They're meticulously crafting the future, ensuring that the next half-century is as transformative as the last.

"Our history is rich in lessons of perseverance, adaptability, and innovation, all rooted in our core values to Serve People Better.” says CEO Matt Vanderloo. "As we mark our 50-year milestone since our inception in 1974, I'm amazed at our journey. I'm genuinely thrilled for what the future holds for SVA as we continue our pursuit to becoming a more than 100-year-old firm."


Serve People Better


The core of what makes us SVA is their promise to Serve People Better. These three words describe how we work with their clients, their partners, and each other. It is who they are and what drives their success.

Their very DNA is structured by 31 Fundamentals – principles that define their unique culture and direct their every move. These principles guide and influence them when they connect with clients, partners, and each other. They embody SVA's essence and fuel our continual growth and success.


Recognizing Excellence


As they reflect on their past, embrace the present, and pave the way for the future, SVA continues to earn recognition for their unwavering commitment to excellence. They have been certified as a Great Place to Work® for six years in a row, and have also been named as one of Inside Public Accounting’s Top Firms and a 2023 Regional Leader in Accounting Today. In addition, SVA is part of the Acumatica President's Club, an Avnet Cloud Partner of the Year, and has earned Veeva Services Partner certification for three years in a row.

Their mission is simple: to provide business owners and executives with unmatched financial and technology solutions to meet their challenges, capitalize on their opportunities, and balance their risk and reward. We strive to continue to meet our clients’ needs for the next 50 years, and beyond.


Engage with SVA's Legacy


As SVA looks forward to another half-century of unparalleled service and commitment, they invite media representatives, clients, partners, and the broader community to join them in their celebrations and milestones. For further information, inquiries, or interview opportunities, please contact Patrick Ryan at 608-826-2363, or via email at For more details, visit our website at Here's to the future and to continued excellence in serving people better.


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