Vote for the Coolest Thing Made in Wisconsin!

For the second year in a row, Johnson Financial Group is teaming up with Wisconsin Manufacturers & Commerce (WMC) to determine the Coolest Thing Made in Wisconsin.

Starting today, anyone can nominate a product made in the Badger State by visiting

Last year, more than 300 products were nominated, and more than 20,000 votes were cast. In the end, Harley-Davidson took home the trophy for their Milwaukee Eight engine. Included in last year’s nominees were items that ranged from brats and beer to snow blowers and tractors.

While a simple popular vote determined last year’s winner, the competition is getting a facelift for 2017. A popular vote will still determine the top 16 Coolest products, but then Manufacturing Madness will begin – a three round, bracket-style tournament that will put some of Wisconsin’s Coolest products in head-to-head matchups.

Here are the rules:

Aug. 1 to Sept. 1 – Nominations Accepted
Sept. 4 to Sept. 11 – Popular Vote to Determine the Field of 16
Sept. 18 to Sept. 25 – 1st Round of the Bracket
Oct. 2 to Oct. 6 – 2nd Round of the Bracket
Oct. 10 to Oct. 16 – Final Round
(winner determined by popular vote of four Coolest finalists)

The winner of the Coolest Thing Made in Wisconsin will be announced at the State of Wisconsin Business & Industry Luncheon on October 16 at the Monona Terrace Community and Convention Center in Madison.

To nominate a product, please visit


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